How did you attract/address your audience?

Attracting the audience was not something that was very difficult to achieve because we had a clear idea on the people we wanted to come and see our movie. There were several things we did during the fliming and also the editing that made it even more teen orientated because that is what we wanted. While filming, the mis-en-scene was changed to fit the party atmosphere we were going for. Also the costumes worn on the set of the film helped to further attract the teen audience we wanted. The closest real media product to ours is perhaps the E4 show 'Skins' because the cast are all are teenagers just like ours.


When editing our video we made the cuts faster and shorter to make it fast paced and attract a younger audience.

How does your media product represent particular social groups?

Our film intro is based on a group of young, vain London boys and follows through the many adventures and every day activities of their lives. This says that the target audience is 17-25 and not older people as they wont be very interested in a film like ours. We represent their lifestyle in different ways throughout our intro. For example in the last few seconds of the intro, you see the guys saying goodbye to the girls and they dint look interested at all. This shows that they do this very often and further empathises on their lifestyles which is basically to go out, get the good-looking girls and forget about the next day almost identical to the character 'Barney Stinson' in the show 'How i met your mother'

However, the sound of Max's voice in the voice over is depressing and this suggests he might be heading downwards in his life even though it seems his lifestyle couldn't be any better. This could possibly mean that he might get tired of his promiscuous behaviour and settle down later in the film when he finds a girl. This shows that the girls are also somewhat in control of his life and this is not how it is shown in the first minutes of the film.

What kind of media institutions might distribute your media product and why?

Several high production movies get distributed by various big institutions around the world. Our media product however is not a very high production movie but rather a decent British movie so the institutions that will distribute our product will vary. There are still a lot of institutions which distribute our type of movie and one of them is be Film 4.
Film 4 distribute a lot of great British movies because they're a large and successful company.

Other than these, websites such as Twitter can be used to distribute the product. For example, 'Narcissist' could have a twitter page where there will be updates about the movie and also info on other things around the movie such as star interviews. Another website is Facebook and its great for distribution because you can have adverts on the side bar. Also there are games and 'Narcissist' could have a game asking a few questions on what you know about the movie.
We made a facebook group on Narcissist as well.







Also, our music is original because Ellie got a friend that was a DJ and he created a 30 minute mix in which we picked about 2 minutes of it and used for our intro. It took a lot of time to cut it and get it into the right places but eventually we got it. The music would help distribute our product because it is the type of music that our target age group would listen to.

Furthermore, Itunes could be used as another medium of distribution. Soundtracks from the movie could be downloaded from there. Also, trailers and teasers can be made down loadable.
This is the link to the website his music is uploaded:
http://soundcloud.com/joshlake

What have you learnt about technologies from the process of constructing this product?

At the beginning of the year, we had a preliminary exercise in which we had a short film clip of Kuan and Max exchanging words about AIDS. I learnt a little bit about cameras though this exercise because I was not directing it. Also, I used imovie to edit a recording for the first time as well. It was not as difficult as I thought it was because digital technology has made editing much easier. All the transitions/effects are on the screen and are easy to find and insert in the video.


Our film intro however, made me learn a lot more than I thought I would. I started using the tri-pod to record different scenes of the intro. Also I learnt about the 180 degree rule and shot, reverse shot. I also learnt a lot more about editing and the occasional difficulties in using imovie. An example of that was when we wanted a photo montage to be part of the film opening sort of like 'How I met your mother' but we could not use imovie to create this so we decided to use idvd and then transfer it to imovie. This is the 'How I met your mother' photo montage we wanted and what we eventually settled for.





The post production process was also taught me a lot. I found out why some titles would not fit in specific clips because of the time frames. Another thing I learnt is that lighting looks different everywhere we recorded so we had adjust the white balance to make it look how we wanted it. Also the more the post-production technology helped us cut it fast, the more technologically enhanced the project looked.

Who would be the target audience for your media product?

Initially, my first thought about the target audience for our film intro was that the age group definitely fell in between the ages 17-25 making the audience teenagers and young adults.

'Narcissist' our film intro is based on the London nightlife of a group of young individuals trying to live their lives in a stylish way.



It is the 21st century and the highest number of people that go to the cinemas to watch movies fall under the age of 17-25. This was one of the reasons why we chose to do 'Narcissist' as our media product. We had to think about the gender of the audience we were trying to attract. It is a romantic comedy with a different twist to it because the storyline revolves around three guys, this means both male and female audiences will be attracted. Also another point is in the intro, you see three different couples, it suggests the sexuality of the target audience.


Another thing I thought about was the nationality/region in which the film was set. It is based in London so obviously the main target audience will be the teenage/young adult Londoners but also we want to attract audiences in other parts of England.


In addition, the lavish lifestyle of the people partying in the intro shows that they're all middle class families and perhaps this is another point to consider.

There are several ways in which we managed to attract the audience. Firstly the music is very fast and not the genre older people would enjoy listening to. The editing also was sped up to become fast paced so as to keep the audience interested. The transitions we added helped enhance the fact that we wanted it to be that way.

A similar fast paced movie to ours is the 'The Ugly Truth' with Gerard Butler. It is a romantic comedy and although the actors aren't young, it attracts a young target audience. This is a picture/poster of movie. I think it potrays the same sort of image as ours.


After taking a look at the BBFC website, we decided that our film fell under the category age of '15 and over' it contains strong language and sex references and it wounldnt be suitable for young children.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are a few ways our media product use forms and a convention of a real media product. After watching the opening sequence of the show 'How I met your mother' we decided it would be a good idea if we used stills our intro as well. It was a great way to show all our characters and what was going on that night. After taking the pictures we realised it was harder than we imagined because the original show has CGI equipment that we couldn't get hold of. What we had to was to alter it and make our on version of the stills on idvd. It made it look more unique and also great. This is a way in which we used a form of a real media product.

We have developed our intro from the 'How I met your mother' into making it target a British audience as supposed to an American one.

Furthermore, we have challenged the real media product because we are undermining the characters of our film. It is the opposite of the show 'How I met your mother' where Barney Stinson is being portrayed as a legend.


Also we used the a voice over in our intro and the idea was taken from the movie 'Alfie'. This is another way in which our media product develops a form of a real media product.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Our group filmed two videos for our preliminary task because we thought the first one we shot wasn't great. After watching both we realized that the first was actually better and decided that was the one to put up on our blogs. There were several reasons why the second video didn't look great. There were three jump shots during the video and it make it look strange. Also there was a line from the dialogue that was missed and it was crucial to the story. Furthermore, there was a lot more panning in the first video than the second one and therefore the first video looked more coherent.

I learnt a lot of things from the preliminary task even though there were some things that weren't part of the final product for example the 180 degree rule. We didn't actually get a chance to use that in our final piece but while we were filming the preliminary video I learnt that you cant pass the 180 degree line while recording a conversation or anything else that shows two people so that they don't swap the positions they were originally. Also I learnt about the shot reverse shot because we used it in our preliminary video but we didn't have a scene with that in the final piece. Another thing I learnt was the use of match on action and we used that in a scene of our final piece where the door is being closed and someone walks out of the house. In our final piece we used a variation of shots including mid-shots, close-ups and long shots and this was something I also practiced doing in the preliminary exercise. As well as doing that, we also used still shots in the final piece and this made it more interesting and impressionistic. The mis-en-scene of the preliminary exercise was also altered to fit the kind of short intro we were going for and this was a key part of our final piece. I learnt how to use the tripod during the preliminary task and used it also to record a few shots in the final piece. A big difference between the preliminary video to the final video was that we used music added the club-like, fast paced feeling we were looking for. The titling of our preliminary video 'Positive', also gave me an idea of how to use titles on imovie and when I had to use it again for the final piece it wasn't too difficult.

This is the preliminary video: